"Kwentong Rebisco"

Ruthsan May V. Ducha            July 14, 2015
BSBA MM 4-2                          Advertising

Rebisco “Ang sarap ng feeling mo.”

    The Rebisco tag line, “Ang sarap ng filing mo”, was became popular through times because the words are always quoted in every commercials that they made. You have notice that Rebisco advertisements are usually using the concept of love and concern of the family. The commercials show up the importance of the family members and of being family oriented of the Filipinos. There are three points that I admire in Rebisco commercials. The first one is the importance of the family in any situation. Recently, I have watched the new TV commercial of Rebisco. There’s a boy that chose to move from their house because he needs to rent a bed space for the sake of his studies. Then, the commercials shows the Rebisco biscuit is a reminder of the memories with his family that he can bring to anywhere. I can say that this Rebisco commercial is on timing in season of back to school. The second thing that I admire in Rebisco commercials is that they are capturing the heart of the parents and even its children. Like the rebisco commercial that I watched before on screen. The hid nd last thing that I admire in Rebisco commercials is the importance of friendship or "barkadahan" in Filipino term. Being friendly is one of the characteristics of every Filipinos. In that way the Rebisco advertisements position to the mind set of the viewers the importance of love ones and even the special someones. Through the years of producing the Rebisco commercials, they are always leaving an impact to the viewers that reminds everyone to value the moments while it is still existing.