One of the most popular brand of shampoo is Dove, and its advertisement is well-known on its tag line “I’m a Dove girl”. Dove have a variety of products like soap, body wash, shampoo and conditioner. In my observation, Dove shampoo are always using different kind of girl commercial models. Unlike other shampoo commercials they only stick on two or more commercial models. Dove commercials shows that they care about your hair and convincing the viewers, especially the ladies, that the hair is the crown of glory. the product believes that beauty on feeling and looking your personal best is the result of roper care. Dove positioning brand is when you look and feel beautiful, it makes the consumer happier, the feeling that every ladies should experience every day. One of the reason why the line, “I’m a dove girl” was trend because of the positive effect of the product that attract million of girls in the world. The commercials also tells to every ladies that they are deserving and worth it for something better and dove cares for it.
Dove also tells through their commercials that real beauty embraces diversity, there no ladies is or should feel out of place from the world of beauty. the real girls, ladies, or woman are the Dove brand’s true inspiration.
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