"Naman" Bear Brand fo Adult

Bear brand is one of the most popular brand of drinking milk here in the Philippines. This milk trends because of this unique taste. This product is introduced by Nestle company together with the other different products. Ber Brand is usually known as a drinking milk for children, while some of us do not know that bear brand products are also available for adult. Bear brand Adult Plus is available n the market, but according to my observation the product doesn't have television commercial in this past few months. As a marketer, I suggest to remind the people about the said product by using or introducing new commercials. In  terms of techniques, Bear brand adult plus used Testimonial technique because they used the charisma to the mass of the artist that lead to be their model an example for this is John Lloyd Cruz.

"Life is Fun"

 

   Most of the Filipinos are love eating finger linking foods and that's one of the reason why junk foods  are considering as snack for us. Jack n' Jill corporation is one of the popular food corporation here in the Philippines. I can say that they have made variety of junk foods like Nova, Piattos, V Cut, Tostillas and etc. Jack n' Jill also produce biscuits and chocolates like Cream-O, Dewberry biscuits, Presto, Cloud-9, Nips, Big Bang, and many more. One of my all time favorite in Jack n' Jill commercial is the Chippy Corn Chips barkada commercial. The Chippy commercials are always about the circle of friends or "barkada trip" rather. 

  That kind of concept is captivating the eyes of the viewers especially, to the youths. I also like the Chippy tag line which is "Love Namin Talaga" and the Jack n' Jill tag line which is "Life's Fun". Since, young Filipinos are love eating junk foods like this and their commercial is also interesting, I cannot doubt why this product is popular and and gets the taste of the Filipinos. My suggestion is, since they have already positioned the mind of the consumer for what they are and they are one of the trusted brand in snacks, I suggest to improve their commercial more interesting by using the concept of family and childhood. I am inspired by this television commercial in terms making value to the friendship and having importance for it. I am now looking forward for their next exciting commercial that will entice the viewers at the same time the consumers.

- Ruthsan D.

I'm A Dove Girl

One of the most popular brand of shampoo is Dove, and its advertisement is well-known on its tag line “I’m a Dove girl”. Dove have a variety of products like soap, body wash, shampoo and conditioner. In my observation, Dove shampoo are always using different kind of girl commercial models. Unlike other shampoo commercials they only stick on two or more commercial models. Dove commercials shows that they care about your hair and convincing the viewers, especially the ladies, that the hair is the crown of glory. the product believes that beauty on feeling and looking your personal best is the result of roper care. Dove positioning brand is when you look and feel beautiful, it makes the consumer happier, the feeling that every ladies should experience every day.  One of the reason why the line, “I’m a dove girl” was trend because of the positive effect of the product that attract million of girls in the world. The commercials also tells to every ladies that they are deserving and worth it for something better and dove cares for it.

Dove also tells through their commercials that real beauty embraces diversity, there no ladies is or should feel out of place from the world of beauty. the real girls, ladies, or woman are the Dove brand’s true inspiration.