Most of the Filipinos are love eating finger linking foods and that's one of the reason why junk foods are considering as snack for us. Jack n' Jill corporation is one of the popular food corporation here in the Philippines. I can say that they have made variety of junk foods like Nova, Piattos, V Cut, Tostillas and etc. Jack n' Jill also produce biscuits and chocolates like Cream-O, Dewberry biscuits, Presto, Cloud-9, Nips, Big Bang, and many more. One of my all time favorite in Jack n' Jill commercial is the Chippy Corn Chips barkada commercial. The Chippy commercials are always about the circle of friends or "barkada trip" rather.
That kind of concept is captivating the eyes of the viewers especially, to the youths. I also like the Chippy tag line which is "Love Namin Talaga" and the Jack n' Jill tag line which is "Life's Fun". Since, young Filipinos are love eating junk foods like this and their commercial is also interesting, I cannot doubt why this product is popular and and gets the taste of the Filipinos. My suggestion is, since they have already positioned the mind of the consumer for what they are and they are one of the trusted brand in snacks, I suggest to improve their commercial more interesting by using the concept of family and childhood. I am inspired by this television commercial in terms making value to the friendship and having importance for it. I am now looking forward for their next exciting commercial that will entice the viewers at the same time the consumers.
- Ruthsan D.
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