"Family Time"

 

   Pancit Canton is one of my favorite food during snack time, with a particular brand which is Lucky Me pancit canton.  From the different television commercials, Lucky me pancit canton commercials was captured my attention. They have used different techniques in their commercials with also different artist every time. Although they are always making more than one television commercial a year, they always talk about the importance of the family through the scenarios that they are giving. Somehow, they are also using different artist like Sharon Cuneta, John Lloyd Cruz, Edu Manzano, and Luiz Manzano. They are artist that are popular, well-known, and have already big names in the industry. I'd appreciate every commercials made by lucky me, but one commercial hat I admire most is the scene where the parents are talking with their son like a friend. Since, their son is on teen age stage, it shows too the commercial that parents should have quality time with their children in sharing problems, conflicts, and happiness. So that, if the parents always take time to chat with their children and talk them as a friend, the sons and daughters will not be afraid to share secrets with their parents because they know that parents will understand.

 

   This kind of commercial is what I am  looking for, a commercial that will bring something emotional realization to the family members that is should be actually happen in reality.

"Naman" Bear Brand fo Adult

Bear brand is one of the most popular brand of drinking milk here in the Philippines. This milk trends because of this unique taste. This product is introduced by Nestle company together with the other different products. Ber Brand is usually known as a drinking milk for children, while some of us do not know that bear brand products are also available for adult. Bear brand Adult Plus is available n the market, but according to my observation the product doesn't have television commercial in this past few months. As a marketer, I suggest to remind the people about the said product by using or introducing new commercials. In  terms of techniques, Bear brand adult plus used Testimonial technique because they used the charisma to the mass of the artist that lead to be their model an example for this is John Lloyd Cruz.

"Life is Fun"

 

   Most of the Filipinos are love eating finger linking foods and that's one of the reason why junk foods  are considering as snack for us. Jack n' Jill corporation is one of the popular food corporation here in the Philippines. I can say that they have made variety of junk foods like Nova, Piattos, V Cut, Tostillas and etc. Jack n' Jill also produce biscuits and chocolates like Cream-O, Dewberry biscuits, Presto, Cloud-9, Nips, Big Bang, and many more. One of my all time favorite in Jack n' Jill commercial is the Chippy Corn Chips barkada commercial. The Chippy commercials are always about the circle of friends or "barkada trip" rather. 

  That kind of concept is captivating the eyes of the viewers especially, to the youths. I also like the Chippy tag line which is "Love Namin Talaga" and the Jack n' Jill tag line which is "Life's Fun". Since, young Filipinos are love eating junk foods like this and their commercial is also interesting, I cannot doubt why this product is popular and and gets the taste of the Filipinos. My suggestion is, since they have already positioned the mind of the consumer for what they are and they are one of the trusted brand in snacks, I suggest to improve their commercial more interesting by using the concept of family and childhood. I am inspired by this television commercial in terms making value to the friendship and having importance for it. I am now looking forward for their next exciting commercial that will entice the viewers at the same time the consumers.

- Ruthsan D.

I'm A Dove Girl

One of the most popular brand of shampoo is Dove, and its advertisement is well-known on its tag line “I’m a Dove girl”. Dove have a variety of products like soap, body wash, shampoo and conditioner. In my observation, Dove shampoo are always using different kind of girl commercial models. Unlike other shampoo commercials they only stick on two or more commercial models. Dove commercials shows that they care about your hair and convincing the viewers, especially the ladies, that the hair is the crown of glory. the product believes that beauty on feeling and looking your personal best is the result of roper care. Dove positioning brand is when you look and feel beautiful, it makes the consumer happier, the feeling that every ladies should experience every day.  One of the reason why the line, “I’m a dove girl” was trend because of the positive effect of the product that attract million of girls in the world. The commercials also tells to every ladies that they are deserving and worth it for something better and dove cares for it.

Dove also tells through their commercials that real beauty embraces diversity, there no ladies is or should feel out of place from the world of beauty. the real girls, ladies, or woman are the Dove brand’s true inspiration.

"Kwentong Rebisco"

Ruthsan May V. Ducha            July 14, 2015
BSBA MM 4-2                          Advertising

Rebisco “Ang sarap ng feeling mo.”

    The Rebisco tag line, “Ang sarap ng filing mo”, was became popular through times because the words are always quoted in every commercials that they made. You have notice that Rebisco advertisements are usually using the concept of love and concern of the family. The commercials show up the importance of the family members and of being family oriented of the Filipinos. There are three points that I admire in Rebisco commercials. The first one is the importance of the family in any situation. Recently, I have watched the new TV commercial of Rebisco. There’s a boy that chose to move from their house because he needs to rent a bed space for the sake of his studies. Then, the commercials shows the Rebisco biscuit is a reminder of the memories with his family that he can bring to anywhere. I can say that this Rebisco commercial is on timing in season of back to school. The second thing that I admire in Rebisco commercials is that they are capturing the heart of the parents and even its children. Like the rebisco commercial that I watched before on screen. The hid nd last thing that I admire in Rebisco commercials is the importance of friendship or "barkadahan" in Filipino term. Being friendly is one of the characteristics of every Filipinos. In that way the Rebisco advertisements position to the mind set of the viewers the importance of love ones and even the special someones. Through the years of producing the Rebisco commercials, they are always leaving an impact to the viewers that reminds everyone to value the moments while it is still existing.